NEW IMAGE CRISOL

Crisol presents its revamped image at the TaPalma event

 

The Mallorcan company has updated its logo, now more modern and optimistic, but always in line with the brand’s roots.

 

Crisol has launched its new image this November after a rebranding process that sought to update and modernise its logo and its applications. The new image is based on a real photograph of Cristóbal Soler, the company’s founder, in order to transmit a younger, happier and more optimistic version.

Crisol has taken advantage of the TaPalma tapas and cocktail fair, which is being held this month in Palma and in which the brand has participated with a stand in the Palau de Congressos, to introduce its new image. The company’s aim is that the new logo will gradually replace the current one.

With its new image, Crisol continues its modernisation process, which began with the incorporation of the fourth generation of the family to the company.  In 2021, Crisol obtained the Sistema de Autocontrol Específico certificate, required for export to third countries, and expanded its range of 100% natural products.

Crisol, founded in 1945, provides typical Mallorcan sausages made exclusively with fresh pork meat from Mallorca and Spain, differentiated by their natural formulation.